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Turn Tribal Knowledge Into a Company Asset

Custom ERP, CRM & PSA systems built around how you actually work

Your best processes shouldn't live in someone's head—or in spreadsheets pretending to be an ERP. We capture how your business really operates and build systems where the workflow is the documentation, so knowledge stays with the company, not with any one person.

Check out the rest of our website for more information or reach out directly:

info@purpleowl.io 612-PURPLEOwl

const business = {
erp: 'custom',
crm: 'tailored',
psa: 'powerful',
cost: 'affordable'
}

See How We Work

Watch our video to learn more about PurpleOwl and how we help businesses transform their operations.

Duration: Learn about our custom solutions and approach

Solutions We Provide

Every PurpleOwl implementation is a bespoke solution designed around the needs of your business, so you get exactly what you need at a fraction of the cost of traditional solutions.

Cost-Effective Solutions

Get enterprise-grade software at a fraction of traditional licensing costs with transparent pricing that fits your budget.

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"
The danger with software is that it does what you tell it to do, not what you actually do. We start by capturing reality—then we build systems that match it.
— Alex Radulovic, Founder

Most companies hit a ceiling around 35–50 employees when tribal knowledge stops scaling. We help you move critical processes from "inside someone's head" to "inside the company"—so you can grow without the next departure becoming an emergency.

Our Solutions

Right-sized systems that adapt to your business—not the other way around. Enterprise-grade where it matters, simple where it doesn't.

ERP Systems

Streamline your entire business operation with custom ERP solutions designed for your workflow.

  • Financial Management
  • Inventory Control
  • Supply Chain
  • Custom Reporting

CRM Solutions

Build stronger customer relationships with CRM tools that adapt to your sales process.

  • Lead Management
  • Sales Pipeline
  • Customer Analytics
  • Email Integration

PSA Software

Professional Services Automation to manage projects, resources, and billing efficiently.

  • Project Management
  • Time Tracking
  • Resource Allocation
  • Billing & Invoicing

How We Work

We don't start with software—we start with reality. Our process captures how your business actually operates, then builds systems that match.

1

Reality Capture

We watch your team work—where they click, which spreadsheets they sigh at, who they email for answers. No detail is too small.

2

Process Mapping

We identify actual processes—not the aspirational ones—and surface where tribal knowledge is hiding in your organization.

3

Build to Match

We build systems where the workflow is embodied in the screens—so the system becomes the documentation, not a 300-page manual.

4

Deploy & Evolve

We launch with training that sticks, then help you keep the system aligned with reality as your business changes.

Why Choose PurpleOwl

Your people shouldn't be the integration layer between disconnected systems. When your best employees spend their days copy-pasting and chasing answers, you don't have data—you have folklore.

End the Scavenger Hunts

Stop chasing answers across five systems—see what was sold, delivered, and invoiced in one place

System = Documentation

Workflows embodied in screens, not buried in 300-page manuals nobody reads

Faster Onboarding

New hires learn from the system itself, cutting onboarding time dramatically

One Source of Truth

Stop asking "which version is current?"—one system, one reality everyone can see

Right-Sized for SMBs

Not enterprise bloat, not spreadsheet chaos—systems people actually use

Speaks Your Language

Systems that use your terms—cases, placements, jobs—not generic "objects"

Blog

Explore our case studies, industry insights, and guides to learn how custom software can transform your business.

Business9 min read

Your Accounting Method Should Drive Your Software — Not the Other Way Around

General

Don't let your accounting software dictate your business. Learn how to choose the right accounting method (cash vs. accrual, costing methods) to drive profitability and clarity.

2026-02-06Read More
Technology6 min read

Two Lines of Code That Fix Logging Spaghetti in Real JavaScript Systems

General

Tired of unreadable logs? Fix JavaScript logging spaghetti with just two lines of code! Add context to every log automatically using AsyncLocalStorage.

2026-01-20Read More
Industry Insights14 min read

Replacing the Legacy App That Runs Your Business (Without Burning the Place Down)

General

Is your legacy system holding your business hostage? Learn a practical, step-by-step approach to replacing it without disrupting your entire operation.

2026-01-19Read More
Industry Insights9 min read

PurpleOwl 2025: The Year We Stopped Just Building Software

General

In 2025, PurpleOwl learned the power of building software *with* users, not just *for* them. Discover how AI, component architecture, and a focus on real-world workflows transformed their approach. Learn about Parliament and DataLens!

2026-01-01Read More
Business9 min read

ERP for Small Businesses: What Actually Matters

General

Confused about ERP? This guide cuts through the jargon to reveal what ERP software *actually* does for small businesses, where it creates value, and where it destroys it.

2025-12-16Read More
Industry Insights10 min read

Build or Buy Your ERP? You're Asking the Wrong Question

General

Stop debating build vs. buy for your ERP. Discover how to identify the operational edge you need and whether software will create or destroy it. Learn when to build!

2025-12-09Read More

Get In Touch

Check out the rest of our website for more information or reach out directly.

Or call us at

612-PURPLEOwl

(1-612-787-7536)